Fatherhood Isn’t About Being Perfect. It’s About Showing Up

Authentic merchandise for dads who are doing their best, even when it’s hard. Especially when it’s hard!!

Be The Best You, They Deserve Nothing Less

The AllThingzzDad Story

Fatherhood Isn't About Being Perfect. It's About Showing Up.

The Truth About Fatherhood

Let's be honest. Fatherhood is not a highlight reel. It's the exhaustion that hits you at 3 AM, the doubt that creeps in when you feel like you've failed, and the quiet, grinding pain of trying to be everything for everyone. We know that feeling of being stretched thin, of carrying the weight of the world, and of doing your absolute best even when you feel like you're barely holding it together.

This is not a brand built on perfection. It is built on solidarity.

If you are a dad who is in pain, who is struggling, who feels unseen in the relentless effort of raising a family—this is for you. We want you to know that your struggle is valid, your effort is monumental, and you are appreciated and needed.

Our Mission: Acknowledging the Pain, Celebrating the Perseverance

AllThingzzDad was born from the realization that the merchandise out there didn't reflect the real experience of being a father. We are here to change that. Our mission is to create a space and products that acknowledge the vulnerability of fatherhood while celebrating the sheer perseverance it takes to simply show up every single day.

We curate merchandise that is authentic to the journey. It's not about being a superhero; it's about being a human being who keeps trying. Every item we offer is a quiet nod to the dad who is doing his best, especially when it's hard.

Why We Exist

We exist to be a reminder:

  • You are not alone. The pain, the exhaustion, the doubt—it's part of the process.

  • Your presence matters. Showing up is the most important thing you can do.

  • You are seen. We see the dedication, the love, and the quiet strength it takes.

We move beyond generic gifts to bring you products with genuine thoughtfulness and quality craftsmanship—items that resonate with the heart of a father who knows what it means to fight for his family.

This is for the dads who are in pain. This is for the dads who show up. This is AllThingzzDad

Featured Products

Frog Logo Car Seat Covers — AllthingzzDad.com Auto Seat Protectors Frog Logo Car Seat Covers — AllthingzzDad.com Auto Seat Protectors
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Frog Logo Car Seat Covers — AllthingzzDad.com Auto Seat Protectors
$50.63
Drawstring bag Drawstring bag
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Drawstring bag
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Dad Encouragement T-Shirt — Reminding Separated Dads They’re Still Needed
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Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad
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Kids Tee - #ShowUpDad Front, “...I Need YOU too” Back — Father’s Day Gift for Kids to Support Dad
$22.77
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I work hard Hoodie
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Men’s slip-on canvas shoes
$45.00

Dads Don’t Fold

We Show Up. We Rise. We Don’t Fold

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Dads Don't Fold Frog Logo Hoodie
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Fathers Matter Hoodie — "Be the Example" Dad Statement Sweatshirt
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A stylized black and white illustration of a bearded man with long hair, looking sideways, with a logo at the bottom that says "Con" in stylized font.
A young girl with red hair standing in a room, wearing an orange hoodie with black pants. There is a large red and white inflatable hand in the foreground and part of another child's arm on the left.
A black shield with a heart in the center and a sword below, with the hashtag #FATHERS and the phrase "Because our children deserve both of us."
Back window of a car with a car sticker that reads "I Work Hard so A DeadBeat MOM Won't have to
Black and white poster with the text 'They don't need perfect. They need you.' It includes a shield emblem with a heart pierced by a sword, and the phrases 'AllThingzzDad' and 'Real talk for struggling dads' at the bottom.
When little man had a doctor's appointment but your tired of listening to the bull shit so you go out but a smart watch to record voice and some ear plugs... You can lie to yourself from now on
This picture has so much power and meaning behind it... Tell me how you'd react if your life looked like this
Idk who's ride that is at target but please get an ass shot for me
#fucksundays #allthingzzdad #everydadmatters #DadsdontFold #LittleOnes Toddler hoodies @www.allthingzzdad.com
The children and I decided to take on a new fun project together Happy Birthday me
And the sad part this is after reviewing and slimming it down 3 times to not be to overwhelming.... Daddy never gave up he just hit a couple speed bumps but im coming full throttle now #allthingzzdad #everydadmatters #nevergiveup #showup #chinupchest
Real fatherhood isn’t always picture-perfect moments. It’s sticky hands, loud laughter, and showing up—especially when life gets messy. The best memories aren’t staged. They’re built in the middle of chaos, one imperfec
Real fatherhood isn’t picture-perfect—just present. Bubbles float. Kids laugh. But behind every giggle is a dad who showed up, even on the messy days. It’s not about getting it right. It’s about being right there. What&rsquo
Not every masterpiece is made for the fridge. Some are rolled out on the floor, with a proud smile and a dad kneeling nearby. This is what showing up looks like. The quiet moments. The banners that say more than words ever could. Discover gifts tha

Your Story is Needed.

Fatherhood isn't always a highlight reel—it's the real, messy, beautiful, and hard truth of showing up every day. This brand is built on solidarity and acknowledging the journey. We want to hear about your moments of perseverance, your biggest challenges, and the quiet strength it takes to be a dad.

Your story could be the reminder another father needs to hear: You are not alone.

Our Pledge on Privacy & Publishing

  • Sole Reviewer: I am the only one who reads these submissions. Your story is safe with me.

  • Acknowledgement & Approval: Absolutely no story will be shared or published without your explicit acknowledgement and final approval.

  • Anonymity: You have the option to post your story anonymously. If you choose this, we will work with you to ensure all identifying details are removed before publication.